Site audit · 5/21/2026, 7:17:01 AM
amazon.com
Free SEO, performance and security audit for amazon.com. Score 63 of 100.
Score
63
needs work
Audited
https://amazon.com/
→ redirected to https://www.amazon.com/
Status
200
Load
355ms
Size
692kb
Links
348+33
AI summary
Top 3 wins, ranked by impact and time-to-ship. 3 generations per day.
Critical
2 blockersNo viewport meta tagSEO
Mobile rendering breaks without it. Add <meta name="viewport" content="width=device-width, initial-scale=1">.
8 broken internal linksLinks
405 → https://amazon.com/#skippedLink
405 → https://amazon.com/ref=nav_logo
405 → https://amazon.com/customer-preferences/edit?ie=UTF8&preferencesReturnUrl=%2F&ref_=topnav_lang
405 → https://amazon.com/gp/css/order-history?ref_=nav_orders_first
405 → https://amazon.com/gp/cart/view.html?ref_=nav_cart
405 → https://amazon.com/gp/site-directory?ref_=nav_em_js_disabled
405 → https://amazon.com/haul/store?ref_=nav_cs_hul_disb
405 → https://amazon.com/Amazon_Basics?channel=discovbar&field-lbr_brands_browse-bin=AmazonBasics&ref_=nav_cs_amazonbasics
Recommendations
8 to improveNo <h1> on the pageStructure
An H1 anchors the page topically. Add one descriptive H1.
5 images missing alt textStructure
Add alt="…" — or alt="" for decorative images.
Open Graph missing 2 tagsSocial
Missing: og:title, og:url. These control how the page looks when shared.
No twitter:card metaSocial
Add <meta name="twitter:card" content="summary_large_image">.
No structured data (JSON-LD)SEO
Schema.org markup unlocks rich results. Start with Organization or WebSite.
No /sitemap.xmlSEO
Submit a sitemap to help search engines discover your pages.
Missing Referrer-PolicySecurity
Controls how much URL info leaks to third parties. Try: strict-origin-when-cross-origin
Missing Permissions-PolicySecurity
Restricts powerful APIs (camera, geolocation, etc.). Set a tight allow-list.
What's working
5 ✓Title looks goodSEO
Amazon.com. Spend less. Smile more.
Meta description setSEO
366 chars
HTTPS enabledSecurity
Connection is encrypted.
Compression: gzipPerformance
HTML is compressed in transit.
Fast first responsePerformance
355ms — feels instant.
Heading outline
12 found- H2 Skip to
- H2 Keyboard shortcuts
- H2 Save on Amazon Devices
- H2 15% off designer handbags
- H2 Deals on tech
- H2 Shop 450+ gift card brands
- H2 Best Sellers in Grocery & Gourmet Food
- H2 Best Sellers in Kitchen & Dining
- H2 Save with Amazon Outlet
- H2 Shop Memorial Day Sale
- H2 Explore premium by price
- H2 Score can't-miss deals
Security headers
HTTP response| Strict-Transport-Security | set |
| Content-Security-Policy | set |
| X-Content-Type-Options | set |
| Referrer-Policy | missing |
| Permissions-Policy | missing |
| X-Frame-Options | set |
Want this every week?
Track it live with vibestat.
Add one script to your site. See real visitors, Core Web Vitals, and weekly recommendations — all without cookies.