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Site audit · 5/21/2026, 7:16:16 AM

amazon.com

Free SEO, performance and security audit for amazon.com. Score 63 of 100.

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Score

63
needs work

Audited

https://amazon.com/

→ redirected to https://www.amazon.com/

Status
200
Load
301ms
Size
704kb
Links
348+33

AI summary

Top 3 wins, ranked by impact and time-to-ship. 3 generations per day.

Critical

2 blockers
No viewport meta tagSEO
Mobile rendering breaks without it. Add <meta name="viewport" content="width=device-width, initial-scale=1">.
8 broken internal linksLinks
405 → https://amazon.com/#skippedLink 405 → https://amazon.com/ref=nav_logo 405 → https://amazon.com/customer-preferences/edit?ie=UTF8&preferencesReturnUrl=%2F&ref_=topnav_lang 405 → https://amazon.com/gp/css/order-history?ref_=nav_orders_first 405 → https://amazon.com/gp/cart/view.html?ref_=nav_cart 405 → https://amazon.com/gp/site-directory?ref_=nav_em_js_disabled 405 → https://amazon.com/haul/store?ref_=nav_cs_hul_disb 405 → https://amazon.com/Amazon_Basics?channel=discovbar&field-lbr_brands_browse-bin=AmazonBasics&ref_=nav_cs_amazonbasics

Recommendations

8 to improve
No <h1> on the pageStructure
An H1 anchors the page topically. Add one descriptive H1.
5 images missing alt textStructure
Add alt="…" — or alt="" for decorative images.
Open Graph missing 2 tagsSocial
Missing: og:title, og:url. These control how the page looks when shared.
No twitter:card metaSocial
Add <meta name="twitter:card" content="summary_large_image">.
No structured data (JSON-LD)SEO
Schema.org markup unlocks rich results. Start with Organization or WebSite.
No /sitemap.xmlSEO
Submit a sitemap to help search engines discover your pages.
Missing Referrer-PolicySecurity
Controls how much URL info leaks to third parties. Try: strict-origin-when-cross-origin
Missing Permissions-PolicySecurity
Restricts powerful APIs (camera, geolocation, etc.). Set a tight allow-list.

What's working

5 ✓
Title looks goodSEO
Amazon.com. Spend less. Smile more.
Meta description setSEO
366 chars
HTTPS enabledSecurity
Connection is encrypted.
Compression: gzipPerformance
HTML is compressed in transit.
Fast first responsePerformance
301ms — feels instant.

Heading outline

12 found
  • H2  Skip to
  • H2  Keyboard shortcuts
  • H2  Save on Amazon Devices
  • H2  15% off designer handbags
  • H2  Deals on tech
  • H2  Shop 450+ gift card brands
  • H2  Best Sellers in Grocery &amp; Gourmet Food
  • H2  Best Sellers in Kitchen &amp; Dining
  • H2  Save with Amazon Outlet
  • H2  Shop Memorial Day Sale
  • H2  Explore premium by price
  • H2  Score can&#x27;t-miss deals

Security headers

HTTP response
Strict-Transport-Securityset
Content-Security-Policyset
X-Content-Type-Optionsset
Referrer-Policymissing
Permissions-Policymissing
X-Frame-Optionsset

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